Pritika Swarup's life is a tapestry of success, passion, and a deep commitment to making a difference. As an international fashion model, entrepreneur, and the founder and CEO of Prakti Beauty, she has carved a unique path in the world. In November 2023, she received the prestigious Lifetime Achievement Award from Harvard University, adding another feather to her cap.
Honoring the Changemaker Award
Pritika Swarup is deeply honored to receive the Changemaker Award from Operation Smile. Her journey with the organization began as a student volunteer in middle school. She actively participated in local events, organized bake sales, and packed supplies for mission trips. This early engagement laid the foundation for her long-term dedication. Six years ago, she became an Operation Smile Ambassador, representing the organization at international conferences, raising awareness about cleft conditions, and spearheading fundraising efforts. She has been on missions in Peru, South Africa, India, Mozambique, and Brazil, witnessing the transformative power of surgery firsthand.The impact of these missions is immeasurable. Seeing a child regain their smile and the ability to speak, drink, and eat comfortably is a life-altering experience. It brings a renewed sense of hope and optimism to both the child and their family. Pritika's passion for the cause has only grown over time, and she feels fortunate to have a platform to create positive change.Operation Smile's Global Impact
Operation Smile is the world's largest volunteer-based charity, providing surgery for children with cleft lip and palate. Its mission resonates with Pritika on a profound level. Through her work as an ambassador, she has seen the tangible difference that surgery can make in the lives of children and adults worldwide. The joy and hope that these life-changing surgeries bring are truly fulfilling.The Beauty of Prakti Beauty
Prakti Beauty is a brand that combines India's cultural richness and spirituality with contemporary energies and technologies. It takes a holistic approach to wellness and healthy living, offering an Ayurvedic collection that enhances skin through both botanical and clinical elements. From a young age, Pritika had a deep passion for beauty, inspired by her mother's homemade remedies. Over the years, she developed her philosophy and integrative method, which focuses on maintaining overall balance to prevent skin issues.After spending five years in the fashion industry, she realized that there were no clinically effective products that balanced skin health and provided the sensorial self-care moments she believed in. Prakti Beauty was born out of this realization, aiming to redefine beauty standards through holistic wellness.Product Philosophy and Clean Beauty
Prakti products combine cutting-edge scientific innovation with the pleasure of sensorial experiences. They are intentionally formulated to target specific skin concerns while preventing future sensitivities, ensuring optimal skin health. The brand's unique approach prioritizes scientific ingenuity, with advanced actives, innovative processing, functional aromas, and revitalizing sensations.Pritika has always prioritized clean beauty, inspired by her early experiences with homemade skincare recipes. She formulated all Prakti products to align with the Credo Clean Standard, as it represents the highest benchmark in purity, safety, and sustainability. Clean beauty is not just a trend for her; it is a fundamental part of her approach to wellness and self-care.Life on the East End
Pritika spends a lot of time in the Hamptons during the summer. Her perfect day starts with an early morning walk on the beach, followed by a lunch at Sant Ambroeus. She then heads to goop to shop for beauty products and catch up with the team (as Prakti products are sold there too!). For dinner, she loves going to Crow's Nest, enjoying the farm-to-table dishes and the stunning sunset views.In conclusion, Pritika Swarup's story is one of inspiration and determination. Through her various endeavors, she has made a significant impact in the fields of fashion, beauty, and philanthropy. Her work with Operation Smile and the creation of Prakti Beauty showcase her commitment to using her platform to create positive change and bring joy to the lives of others.