Nikon Axes a Less Popular Zoom Lens from Its Lineup

Nikon has decided to cease production of one of its less popular zoom lenses, the AF-S NIKKOR 24-85mm f3.5-4.5 G ED VR. This decision is part of a wider industry trend as camera manufacturers like Nikon, Canon, and Sigma pivot away from traditional DSLR technology toward mirrorless systems. While Nikon has historically produced highly acclaimed lenses, this particular model garnered only modest satisfaction among users, particularly those seeking professional-grade performance. Its retirement signals a strategic realignment in Nikon's product offerings, focusing on the future of photographic equipment.

Nikon's Strategic Shift: The Phasing Out of a DSLR Zoom Lens

In a significant development for the photography world, Nikon has officially discontinued the AF-S NIKKOR 24-85mm f3.5-4.5 G ED VR zoom lens. This announcement, initially reported by Asobinet and subsequently reflected on major retailers like MAP Camera in Japan, marks another step in Nikon's ongoing transition from F-mount DSLR lenses to its burgeoning Z-mount mirrorless system. Although Nikon's official product list has yet to be updated, industry observers anticipate this change will soon be formally acknowledged.

The 24-85mm lens, characterized by its 16 elements in 11 groups, seven aperture blades, and a minimum focusing distance of 0.38 meters, was primarily marketed as a kit lens for full-frame DSLR cameras such as the Nikon D600. However, it frequently encountered criticism for its design and functionality. Users often cited its cumbersome ergonomics compared to other G-series lenses and, more notably, its inconsistent autofocus performance, especially in challenging indoor lighting conditions. These factors often led to missed photographic opportunities for more serious photographers, who found the image quality merely adequate.

This move is not isolated within the industry; both Canon and Sigma are also systematically phasing out their SLR lens lines. This collective shift underscores a fundamental transformation in camera technology, with companies investing heavily in mirrorless systems that promise advanced features, lighter designs, and superior performance. As manufacturers race to innovate, the remaining F-mount lenses are expected to gradually disappear from their portfolios, marking the end of an era for DSLR photography.

The discontinuation of the Nikon 24-85mm f3.5-4.5 G ED VR lens serves as a clear indicator of the photography industry's relentless evolution. It prompts a reflection on the rapid advancements in camera technology and the strategic decisions companies must make to remain competitive. As mirrorless systems continue to dominate the market, photographers are encouraged to embrace these new technologies while cherishing the legacy of the robust, albeit sometimes imperfect, lenses that paved the way. This transition underscores the importance of adapting to change and continuously seeking tools that enhance creative expression and technical capabilities.