Thypoch has unveiled a new photographic lens that seamlessly combines cutting-edge optical technology with a charming retro appeal. The Eureka 28mm f/2.8 ASPH. is remarkably small and designed as a respectful nod to the integrated Dallmeyer Anastigmat 35mm f/3.5 prime lens found in the iconic 1950s Ilford Advocate camera.
In a fascinating fusion of past and present, Thypoch's new Eureka 28mm f/2.8 ASPH. lens pays homage to the legendary Ilford Advocate camera, a British-made photographic instrument introduced in 1949 and famously updated in 1952 with the Dallmeyer Anastigmat 35mm f/3.5 lens. This historical context illuminates Thypoch's design philosophy, as the Ilford Advocate, known for its sleek die-cast aluminum body and distinctive white enamel finish, featured a remarkably flat, barely protruding lens. Thypoch meticulously echoes this design in its latest ultra-thin offering, ensuring that the Eureka 28mm f/2.8 is not only compact but also aesthetically aligned with its vintage muse.
Weighing a mere 137 grams and measuring a svelte 19.5 to 21.9 millimeters (depending on the mount), this manual focus lens provides a 42.5mm equivalent focal length on APS-C sensors. Its construction includes a durable brass barrel and a slender front lens element, housing one aspherical element and three high-refractive elements. Thypoch guarantees modern resolving power and sharpness, alongside significantly reduced ghosting and flare, and a naturally restrained vignetting. Photographers can anticipate distinctive octagonal starburst effects and beautifully rendered bokeh, with a close focusing distance of 0.4 meters.
For a limited period of two months, the Thypoch Eureka 28mm f/2.8 ASPH. is available for preorder at a 10% discount, bringing its price down from $459 to $413. Consumers can choose between two exquisite finishes: Matte Black, which develops a unique patina as the brass beneath is gradually revealed with use, and Pearl White, which offers a shimmering pearlescent glow under sunlight. The lens will support both Leica M and Fujifilm X mounts. An exclusive kit, pairing the M-Mount lens with an M-X adapter, will retail at $479, or $431 during the early-bird promotional window. Shipments for this highly anticipated lens are slated to commence in March 2026.
This innovative lens from Thypoch serves as a compelling reminder that the soul of classic design can be seamlessly integrated with the demands of modern performance. It invites photographers to not only capture images but also to connect with a rich photographic heritage, offering a unique blend of tactile experience and optical excellence. This release underscores a growing trend in the industry towards products that honor tradition while pushing technological boundaries, appealing to both seasoned enthusiasts and new generations of visual storytellers.
