The holiday shopping season of 2025 ushers in an exciting period for photography enthusiasts, offering substantial savings on a diverse range of camera equipment. From advanced full-frame mirrorless systems to user-friendly point-and-shoots and nostalgic analog models, B&H is featuring remarkable promotions. This extensive guide provides a curated selection of the most compelling offers, ensuring that both seasoned professionals and burgeoning hobbyists can discover the ideal upgrade for their photographic journey without breaking the bank.
Canon continues to hold its position as an industry frontrunner, presenting a wide array of cameras from high-performance full-frame DSLRs to innovative mirrorless systems. Renowned for their intuitive controls, rapid autofocus capabilities, and consistent performance across various shooting conditions, Canon devices are a favorite among many. This festive season, B&H is showcasing impressive price reductions on both their leading professional and popular mid-range Canon models.
Among the standout Canon deals is the EOS-1D X Mark II, a powerhouse DSLR designed for professional photographers, boasting swift autofocus and high-speed continuous shooting, making it perfect for sports, wildlife, and studio work. Originally priced at $5,999, it is now available for $2,999, a massive saving of $3,000. The versatile EOS 5D Mark IV, ideal for wedding, portrait, and landscape photography, sees a $700 discount, bringing its price down from $2,499 to $1,799. For those seeking cutting-edge mirrorless technology, the Canon EOS R3, known for its speed and image quality for action and event photography, is $1,000 off at $4,399. The original EOS R5, celebrated for its full-frame performance and 8K video capabilities, is now $2,599 with a $700 discount. Its successor, the EOS R5 II, recognized as a top camera of 2024, offers $500 off, reducing its price to $3,899. Entry-level full-frame options like the compact EOS RP are also discounted by $400, selling for $749, while the portable EOS R8 is available for $1,299 after a $350 saving. APS-C mirrorless users can grab the EOS R7 for $1,349, and the highly capable EOS R6 Mark II, excellent for hybrid shooters, is $300 off at $1,999.
Fujifilm cameras are highly regarded for their distinctive color science, sleek compact designs, and superior lens quality. From aesthetically pleasing retro-inspired models to high-performance X-series cameras, Fujifilm appeals to photographers who appreciate a blend of style and substance. The holiday sales provide an excellent chance to acquire X-series cameras or bundled kits at reduced prices.
Notable Fujifilm offers include the X-S20 mirrorless camera, a versatile option for both stills and video, now $1,399, a $100 saving. The X-T50 Kit, a compact mirrorless camera with various color options, is $100 off at $1,599, with the body-only version also at $1,599. The latest X-T5, offering improved performance for professional and hybrid shooters, is available for $1,899, a $100 discount.
Hasselblad stands as a pinnacle in medium-format photography, renowned for delivering unparalleled image fidelity, dynamic range, and color precision. These cameras are meticulously crafted for professionals who demand nothing but the absolute best in every frame. This holiday season, B&H's special promotions on the X2D series provide substantial savings for those aspiring to own top-tier imaging equipment.
The Hasselblad X2D 100C Body, a medium-format mirrorless camera providing exceptional resolution, is seeing a significant price drop of $2,460, bringing its cost down from $8,199 to $5,739. Additionally, the Hasselblad X2D 100C Kit, which includes a 75mm lens ideal for portraits and fine art, is $1,500 off, priced at $7,369.
Nikon cameras are celebrated for their unwavering reliability, extensive lens ecosystem, and outstanding optical performance. With a diverse portfolio that includes everything from cutting-edge full-frame mirrorless models to cherished classic DSLRs, Nikon addresses every conceivable photographic requirement. These festive deals at B&H bring attractive savings across both the brand's flagship and entry-level camera offerings.
Among the Nikon highlights, the Z8 professional full-frame mirrorless camera is available for $3,496.95, a saving of $800 from its original price of $4,296.95. The balanced Z6 III, perfect for hybrid shooters, is $600 off at $2,096.95, with a kit including a versatile 28-400mm lens discounted by $900 to $3,096.95. The flagship Z9, designed for professionals needing speed and resolution, is $700 off, now costing $5,196.95.
OM System cameras are celebrated for their compact form factor and exceptional image stabilization, making them ideal companions for travel, adventure, and hybrid photography. Their lightweight bodies, coupled with a selection of superb lenses, transform these cameras into remarkably versatile tools. The current holiday pricing presents a distinct opportunity for content creators to acquire these advanced systems at an outstanding value.
The OM-1 Mark II Kit with a 12-40mm f/2.8 lens, a premium Micro Four Thirds camera, is $400 off at $2,599.99. The body-only version of the OM-1 II is also $400 off at $1,999.99. Enthusiasts and travelers can consider the OM-D E-M10 Mark IV Kit for $699.99, a $200 saving. The robust OM-3 Kit with a 12-45mm f/4 lens is $200 off at $2,099.99. For outdoor adventures, the OM-5 Kit with a 12-45mm f/4 PRO Lens is $100 off at $1,299.99, and the rugged OM Tough TG-7 is $50 off at $599.99.
Panasonic Lumix cameras are meticulously engineered for hybrid creators who require superior performance in both video and still photography. Encompassing a range from full-frame S-series models to Micro Four Thirds systems, Panasonic expertly caters to the demands of professional videographers and photographers alike. The holiday deals available at B&H make these exceptionally capable cameras more attainable than ever before.
Standout Panasonic deals include the Lumix S5, a full-frame mirrorless camera for hybrid creators, available for $997.99, an impressive $800 discount. The Lumix S9 Kit, optimized for filmmakers, is $330 off at $1,397.98. The Lumix S5 II Kit offers high-quality hybrid performance at $2,297.99, a $500 saving, with the body-only option also $500 off at $1,497.99.
Pixii digital rangefinder cameras marry the timeless aesthetics and tactile experience of classic rangefinders with contemporary digital imaging technology. These devices, known for their light weight and elegant design, are perfectly suited for street and documentary photography. The current holiday discounts render them more accessible to both discerning collectors and passionate enthusiasts.
The Pixii 16GB digital rangefinder camera is $300 off at $2,699, while the 64GB version is $270 off at $2,999.
Ricoh's Pentax WG-8 is a rugged, waterproof camera built for outdoor enthusiasts. Compact, durable, and user-friendly, it's the perfect companion for extreme conditions. It's now available for $426.95, a $50 saving from its regular price of $476.95.
Sony's mirrorless cameras are at the forefront of the industry, offering unparalleled autofocus, video capabilities, and still image performance. Catering to both professional and enthusiast needs, Sony's range spans from the acclaimed a7 series to the vlogging-centric ZV models. These exceptional holiday deals at B&H present an opportune moment to invest in Sony cameras, offering remarkable value for their advanced technology.
Key Sony deals include the high-resolution a7R V, now $3,298, saving $900. The versatile a7 IV Mirrorless Camera with a 28-70mm lens is $711 off at $2,198. The popular a7 III Mirrorless Camera with a 28-70mm lens is $500 off at $1,698.
For those who appreciate immediate gratification and a touch of nostalgia, instant and film cameras offer a unique photographic experience. These compact devices are ideal for capturing spontaneous moments, generating quick physical prints, and engaging in creative artistic projects.
The Fujifilm Instax Mini 99, a compact instant camera, is $35 off at $199.95. The Polaroid Now+ Generation 3, with improved optics and mobile connectivity, is $30 off, now priced at $99.99.
Leica cameras embody a legacy of precision engineering, iconic design, and unparalleled image quality. From the distinguished M-System rangefinders to the advanced SL-System mirrorless bodies, Leica caters to photographers who prioritize exceptional craftsmanship and unwavering reliability. B&H's holiday deals unlock unique value on a selection of Leica cameras, lenses, and comprehensive kits.
Leica's M-System offers valuable bundles, providing complimentary accessories worth up to $1,040 with the purchase of an M analog or digital camera and an M lens. Commemorating Leica's 100th anniversary, select SL3-S Kits offer savings up to $1,400, pairing the full-frame SL3-S with high-performance Vario or Summicron-SL lenses. Additionally, Leica Cine 1 Projectors come with a free matching Ambient Light Rejection (ALR) screen, providing an immersive home theater experience. Leica Sport Optics products, including rangefinders and binoculars, also see savings of up to $1,650 during the holiday period.
This holiday season presents an exceptional chance to invest in high-quality camera gear across various renowned brands, catering to diverse photographic interests and skill levels. With significant discounts on professional-grade equipment, versatile hybrid systems, and creative instant cameras, photographers are empowered to enhance their craft or embark on new visual journeys. These carefully selected deals from B&H underscore an opportune moment to acquire advanced imaging technology, ensuring that capturing precious moments and artistic visions remains accessible and exciting for everyone.
